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Three American brand names clearly show a drop within their national territories that is not compensated for by international progress. It is less complicated to be familiar with their want to assault emerging marketplaces to bolster the pipeline whilst mature marketplaces are being restructured.
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«The race for measurement is A significant obstacle for hotel groups with a worldwide ambition. Measurement enables hotels to provide their guests total geographic protection and a range of products that reinforces the strength of commercialization,” clarifies Georges Panayotis, President of MKG Team.
“We will see the tactic of merging manufacturers to be able to generate the implies to construct a solid brand name is a significant imperative for hotel teams. The battle is receiving fierce at the top,” continues Georges Panayotis.
“The now complete repositioning of Holiday getaway Inn along with the good results of Ibis are good examples of this. It's important to obtain the real attributes of a manufacturer: awareness, subscription and choice. This happens as a result of reinforcement of marketing and communications.”